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Agency Network: 
Published/Aired: 
April 2010
Full Tilt Poker:  Losing

Description

Full Tilt Poker's new global campaign, with its sophisticated black-and-white creative executions, position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work.

The messaging is paying off. Since becoming the brand’s marketing agency of record in 2007, Wongdoody's work has helped Full Tilt Poker become the No. 2 online poker site worldwide (from No. 6) with a sustained global user growth of approximately 350 percent per month.

Print advertisement created by Wongdoody, United States for Full Tilt Poker, within the category: Gaming.

Caption

Losing is beautiful.
The feeling in your stomach when someone calls your bluff. The melody of the clink-clink-clink as another player rakes in your chips. The realization your greatest opponent is also your greatest teacher. When you can find beauty in losing, you've started learning how to win.

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Copywriter: Julia Regan
Photographer: Joel Lipton
Account Director: Greg Falcione
Account Supervisor: Cristina Prusz
Print Producer: Vickie Palm
Broadcast Producer: Elisa Orsburn
Assistant Broadcast Producer: Kendall Hawley
Director: Errol Morris
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Appolonia's picture

i really like the copy of that one !! and the black and white theme..gives it a depth

Appolonia
Activity Score 298
Copywriter at memark branding agency
khalsain's picture

second that

khalsain
Activity Score 264
ad agency
atb2005's picture

I like the black and white theme too. It's classy and sophisticated; goes to show that this is not your average poker site. It also makes the logo stand out. Copy is brilliant!

atb2005
Activity Score 13557
perromalo's picture

really touchy copy. Makes me want to play cards.... Right now

perromalo
Activity Score 429
Creative Director at Mateo&co
Mulyanto's picture

I'm agree with you guys, the copy is really great

Mulyanto
Activity Score 46
Graphic Designer
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