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Grandpa

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by McCann, Portugal for Fula, within the category: Food.

Caption

New Fula. Reduces frying odors.
For those who love to fry but hate the smell.

Advertising Agency: Mccann Erickson, Portugal
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo
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Highest Rated

vinnyrihal's picture

He look like he's got a mouthful of something

vinnyrihal
Activity Score 60
Sushi lover's picture

He is cute.

Sushi lover
Activity Score 907

Dream needs to be big!

atb2005's picture

That face is really comical. That is not the face of someone who smells something unpleasant.

atb2005
Activity Score 13557
Guest's picture

I dont think this guy should be eating fried things...

Guest
Guest's picture

The translation of the headline is wrong. It actually means: For those who loves fried food but hates the smell and not for those who love to fry.

Guest
Guest's picture

that doesn't make sense either.

Guest
Guest's picture

why do exactly the same ad with the same execution 3 times? u just dont get how it works.

Guest
kindlovingsoul's picture

I would have said: "New Fula reduces those nasty frying odors."

kindlovingsoul
Activity Score 82
Copywriter
dreadboy's picture

trimmed a little and yeah - it would have worked a lot better ! Needless to say that the art is also irrelevant - low budget maybe? hahhah

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

thedesignaddict's picture

I just lost my appetite.

thedesignaddict
Activity Score 5403
Art Director at Freelance
vinnyrihal's picture

He look like he's got a mouthful of something

vinnyrihal
Activity Score 60
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