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Solitaire

Campaign
Agency Network: 
Published/Aired: 
May 2011
Fuji:  Solitaire

Description

Print advertisement created by JWT, India for Fuji, within the category: Electronics, Technology.

Caption

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab
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Highest Rated

ace85le's picture

The question is: why does it only capture one smile? That's a fine line between great and dull.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

amitparekh's picture

no..dint like

amitparekh
Activity Score 75
Ron Burgundy's picture

girl number 2 doesnt look happy for her...prob not her first time being a brides maid

Ron Burgundy
Activity Score 1630
Art Director at Southern California
shahidali's picture

A thin line drawn between AWESOME and AWFUL!!! Yet, I'll rate it high for the subtlety of the idea. Connoisseur's rating:-)

Copy could have helped connect to the consumer which is missing.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ace85le's picture

The question is: why does it only capture one smile? That's a fine line between great and dull.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ravinder siwach's picture

there is an insight... but says something that the camera can not actually do...

ravinder siwach
Activity Score 13
Creative Director at DDB Mudra Group |

ravindersiwach

nemesis's picture

the idea in itself is actually not bad, but the executions are really poor

nemesis
Activity Score 767
Creative Director
dilir's picture

Jealousy !!!

dilir
Activity Score 31
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