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Pregnancy Test

Campaign
Agency Network: 
Published/Aired: 
May 2011
Fuji:  Pregnancy Test

Description

Print advertisement created by JWT, India for Fuji, within the category: Electronics, Technology.

Caption

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab
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Highest Rated

bathsheba's picture

Hah.

bathsheba
Activity Score 220
Creative Director at Leo Burnett

Comments

Winter's picture

So it detects one smile? Or maybe he's not really smiling.. ;)

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
bathsheba's picture

Hah.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
shahidali's picture

I think, thats the whole idea. Sarcastically mentioned by you but correctly said :-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

MidasTouch's picture

Did they wanted to be poetic or something?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

My_friend_Goo's picture

Why would he be smiling?

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
shahidali's picture

Awesome.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

krautland's picture

naughty-awesome.

krautland
Activity Score 3216
Art Director at erm... no calls please.
AdBuzzer's picture

Nothing fresh indeed, but still I like the selection of situations, though the pictures could be better.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ace85le's picture

This is a great series except for the blanket one.

ace85le
Activity Score 3935
Marketing Manager |

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Ed Rapport's picture

Nothing really cool about this ad, and pretty off beat for a couple to take a picture right after a pregnancy test...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
dilir's picture

One is genuine smile. The other is not - as far the smile detection software is concerned!

dilir
Activity Score 31
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