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Orgasm

Campaign
Agency Network: 
Published/Aired: 
May 2011
Fuji:  Orgasm

Description

Print advertisement created by JWT, India for Fuji, within the category: Electronics, Technology.

Caption

Finepix F70 with smile capture

Advertising Agency: RMG-JWT, Gurgaon, India
Chief Creative Officer: Adrian Miller
Executive Creative Director: Priti Kapur
Creative Director / Art director: Anupama Ramaswamy
Creative Director / Copywriter: Simran Sahni
Agency Producer: Prantik Dutta
Photographer: Photolibrary
Retoucher: AmitJha / one lab
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Ron Burgundy's picture

who's the camera man in this scenario...creepy

Ron Burgundy
Activity Score 1630
Art Director at Southern California
yesprabhakar's picture

Congratulations Photolibrary ! Oh...Whats so many Creative Directors doing here ? ;-)

yesprabhakar
Activity Score 72
MidasTouch's picture

WTF, too. What is it about?
When they made this ad, did they think about the billions of way this could be interpretated?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Themadartist1972's picture

is it a print for toothpaste ? orgasm ? rubbish next

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Davai's picture

Nice

Davai
Activity Score 618
Copywriter
jackmancer2017's picture

I think many people are looking for a meaning that's not really here.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Justix's picture

Of course there is a meaning, you just dont get it

Justix
Activity Score 24
Ron Burgundy's picture

even if there was a "huge idea", both of them are smiling...it shows a product short coming in the ad itself

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Justix's picture

That's why you deduce there is only one smile.

Justix
Activity Score 24
Ron Burgundy's picture

I love being proved wrong...honestly/seriously/no joke.....please explain why there is only one smile highlighted and yet I see two people smiling

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Brainsugar's picture

This is a great campaign! It shows that the smile of the girl is not a smile! She didn't have an orgasm, but she didn't want to hurt her boyfriend. It's a view of the spirit.
... But why explaining....
Great ads.

Brainsugar
Activity Score 1631
Copywriter
Ron Burgundy's picture

Thnx!...honestly

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

This campaign is NOT great. This could have worked only in a commercial. The meaning gets lost in print. I too got it. Unfortunately, the so called "fake" smiles don't really seem that fake to me.

atb2005
Activity Score 13557
HappyHour's picture

That's because you don't have the advanced smile-sensing technology that this camera has.

HappyHour
Activity Score 2381
atb2005's picture

Stop bickering, kids. The campaign is totally meh. And I just noticed that the title says "ORGASM". lol There's nothing orgasmic about this ad. That said, what stupid feature is that? A smile capture.. Reminds me of Ford's "nozzle recognition".. In any event, in all ads I see all smiles captured.

atb2005
Activity Score 13557
Ron Burgundy's picture

Fair enough

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Glut's picture

lame series!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
abake's picture

Smile-recognition has become par for the course in cameras, so this is a nice way of making your brand stand out with a message that makes fun of "smiles".
I really like the campaign.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

oh man is this set bad...

kleenex
Activity Score 58633
Web Designer/Developer
HappyHour's picture

Just about everyone here missed the idea, so as clever as this is, I guess it's a bit too subtle..

HappyHour
Activity Score 2381
Galo's picture

Not clear. Its only undertandable with the ad title, wich is not in the ad itself.

Galo
Activity Score 446
Copywriter
Ron Burgundy's picture

Do this series a favor and call it "real smile capture"

Ron Burgundy
Activity Score 1630
Art Director at Southern California
HappyHour's picture

I disagree completely. That might help the creative but would work against the strategy and product message.

HappyHour
Activity Score 2381
atb2005's picture

Dude,

It's clear that the majority of people don't get it. Therefore, it's a failure. And without a TITLE (orgasm), would you really know what's going on?? Give me a break.

atb2005
Activity Score 13557
Ron Burgundy's picture

perhaps, whattya think could solve it?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
dthlb72's picture

What it might seems good, but logically does it mean the camera won't snap if everyone's faking it?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
ace85le's picture

Very very weak as compared to the other two. It doest tell a story. The wedding one says jealousy and the pregnancy one says fear. Wat does this say????

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

dj_darora's picture

Happydent Should Use this idea....

dj_darora
Activity Score 15
Art Director
nemesis's picture

not good

nemesis
Activity Score 767
Creative Director
dilir's picture

Ha, ha, ha!,,...Great! Would have preferred it the title were not there.

dilir
Activity Score 31
Siddarth Basavaraj's picture

tanked!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

admindedmadman's picture

Sort of nice!

admindedmadman
Activity Score 96
Creative Director |

Take away every bit of humanity, and you will feel expression.

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