Agency Network: 
May 2011
Fuji:  Iceberg


Print advertisement created by Longplay, Brazil for Fuji, within the category: Electronics, Technology.


Strong resistance stands up rugged weather easily.
Waterproof to 3 meters, shock and fall-resistant to 1.5 meters, resistant to cold weather to 14 ºF, dust-resistant. Finepix XP10. All-resistant.

Advertising Agency: Longplay 360, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Francine Bittencourt
Log in to post comments
AKesseli's picture

This one works best, if only for the colors. It seems like a damn unbelievable camera though. Why such tame ads?

Activity Score 210
Boston University
AdBuzzer's picture

I really like the visuals of this campaign. Not a huge breakthrough, but it sure is nice and communicative.

Activity Score 1174
Marketing Manager |

Anonymous Author's picture

More ideas need to be floated. There's a better ad lurking just below the surface.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

bhuvneshwar.chd's picture

this is good.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture

ad is good but the product(camera) still looks like a shampoo bottle..

Activity Score 414
ace85le's picture

very washing machine detergent.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Zulu-1's picture

The idea drowned! *Believe Dat*

Activity Score 130
Copywriter at Ogilvy
MidasTouch's picture

Ah D: So first idea!
It could have been for a cheap campain "don't put your trash in the ocean".
It gives a disgusting image of the product, floating in the sea like an old, unwanted dish washer...
Doesn't work for me.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Featured Content

Latest Collections

Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now