Airport

Campaign
Agency Network: 
Published/Aired: 
December 2009
Fuji:  Airport

Description

Print advertisement created by RMG Connect, India for Fuji, within the category: Electronics, Technology.

Caption

FinePix F70 with smile capture

Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Account Management & Media: Saurabh Saxena, Anubha Mathur, Manish Kapoor, Abhinav Kaushik
Production: Atul Kumar, Prantik Dutta
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michdec's picture

These are a bit too farfetched.. I don't think they work at all

michdec
Activity Score 424
rehpani's picture

jajajajajajajajaja
this is fun.

GREAT INSIGHT

rehpani
Activity Score 306
Etorres Publicidad/ITSU
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3217
paumarques's picture

jajaja!!

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Marlus Lau's picture

yeah it's interesting.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
monsieurange's picture

Y entonces, ¿la cámara sólo toma fotos si sonríes? yo quiero una cámara que tome fotos siempre.

monsieurange
Activity Score 512
Creative Director
jud's picture

just to make sure: the message is that the girl is pretending to be sad, but the camera is so good at capturing even hidden smiles that it captures her smiling secretly because she's off to see her lover or secretly hated her boyfriend?

jud
Activity Score 13
JazzR's picture

Oh ... now I get it. Thanks for the explaination.

Just hope the target audiences are not as stupid as I am.

JazzR
Activity Score 5
silvi's picture

I got it!!!!

silvi
Activity Score 4134
Copywriter
WillyLatasa's picture

Love the idea, but is not entirely clear..

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

satrianee's picture

This camera is better than me... I could not catch the smile on her lips... IMHO, it would be better if the girl is (even a very little) smiling when we see the boy is sad... (thus anybody could get it)

satrianee
Activity Score 3734
sarakye's picture

I actually really like this, it's quite different and clever.

sarakye
Activity Score 22
kirannama's picture

like that

kirannama
Activity Score 14
makelogobigger's picture

far fetched.....so far fetched that its the distance from your nose tip to my nose tip....

makelogobigger
Activity Score 468
Copywriter
Guest's picture

I never got it!
Does anyone see any smile any where on her face?!
An ad should not be a buzzle or internal joke for god sake!

Guest
Guest's picture

This is reality of advertising in Asia.
Creative for them is usually to crack a domestic joke.
Complex is the refugee of weak.

Guest
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