Mom

Campaign
Agency Network: 
Published/Aired: 
June 2013
Fuego Azteca:  Mom

Description

Print advertisement created by Koenig & Partners, Ecuador for Fuego Azteca, within the category: Food.

Caption

Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.

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Highest Rated

msea's picture

idea - no, art - yes

msea
Activity Score 139
Art Director
morse's picture

Haha, weird, but funny.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture

a universal truth :)

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

kleenex's picture

interesting concept.

kleenex
Activity Score 58777
Web Designer/Developer
certaintly's picture

ugh, get a proper translator.

fun art, ok concept.

the spiciness doesnt translate as well into english.
in spanish when something is "picante" it can mean like controversial, "uh oh", heated, etc.

in english not so much.

certaintly
Activity Score 3984
jackblack's picture

Sorry, idea's pretty mild. So not spicy at all.

jackblack
Activity Score 2363
Art Director
new is better's picture

done, done, done

new is better
Activity Score 125
Creative Director
new is better's picture

done, done, done

new is better
Activity Score 125
Creative Director
Feysless's picture

the art style is great

Feysless
Activity Score 2641
Art Director |

groovy baby!

mayabaloch's picture

lol love the concept so nice

mayabaloch
Activity Score 47
Other
jackmancer2017's picture

Positioning done right! So many sauces trying to be the hottest, but for me, as a person that can't really stand so much of that, I'd buy this :P

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ancana22's picture

Foram muito felizes! Podem sorrir!

ancana22
Activity Score 276
Redator
msea's picture

idea - no, art - yes

msea
Activity Score 139
Art Director
mrbenjamin01's picture

This campaign is a really bad ripoff of the KFC campaign by Ogilvy and Yum Yum London http://adsoftheworld.com/media/print/kfc_coffee_hairdresser.
Was YumYum involved? If not it's a really bad plagiarism of the artist style http://www.behance.net/gallery/Yum-Yum-Toys-Series-1-2/694955

mrbenjamin01
Activity Score 2
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