Candy

Campaign
Agency Network: 
Published/Aired: 
September 2013
Frutacid:  Candy

Description

Print advertisement created by FCB, Costa Rica for Frutacid, within the category: Pharmaceutical.

Caption

Paper puts up with anything you place in it, your stomach not.

Advertising Agency: Crea DraftFCB, San José, Costa Rica
Creative Director: Carlos Jiménez
Art Directors: Carlos Arias, Roberto Corrales
Copywriter: Agustín Espósito
Illustrator: Andrés Webb
Photographer: Alex Zúñiga
Additional credits: Borja Prado. Calox Costa Rica, Jorge Barboza
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Highest Rated

kleenex's picture

Nice set of ads.

kleenex
Activity Score 57557
Web Designer/Developer
morse's picture

Nice illustrations.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Shawali's picture

The translation is wrong. It should read "your stomach do not".

Nice illustrations indeed, though I don't see what paper has to do with the product.

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

logic's picture

HA! the irony...

logic
Activity Score 41
Feysless's picture

i like the illustrations too

Feysless
Activity Score 2672
Art Director |

groovy baby!

alecrespo's picture

nice job...

alecrespo
Activity Score 155
Art Director at 9mm
kleenex's picture

Nice set of ads.

kleenex
Activity Score 57557
Web Designer/Developer
new_Ogilvy's picture

so you put all the food on paper. what's that got to do with my stomach? you tell me its bad for me but you don't make me feel its bad for me. The fact that "paper puts up with anything" is irrelevant and doesn't really say anything.
sorry, doesn't work for me at all.

new_Ogilvy
Activity Score 112
Copywriter
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