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Travelling Fruits, Pineapple

Campaign
Agency Network: 
Published/Aired: 
December 2008
Friends of the Earth:  Travelling Fruits, Pineapple

Description

Other additional credits: Postproduction: Mainworks

Print advertisement created by McCann, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Caption

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
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Highest Rated

capywriter's picture

not a big fan of the truck, it seems 'too constructed'...

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

It works well. The integrity is acceptable and the idea is there.

Guest
Guest's picture

Strong visual. But why do the smoke look like hair?

Guest
kergu's picture

is not hair..is bugs..that came when you transport fruits...that is the real problem... the PEST.

great ad!

kergu
Activity Score 6795
derya's picture

so succesfull!

derya
Activity Score 302
Copywriter
Guest's picture

Pubic hair in the air, not a good look. Rethink this ad, then repost it.

Guest
lucdesaulniers's picture

Porsches pollutes. Meille Pollutes. Braun pollutes. Agfa pollutes. Mercedes pollutes. BMW pollutes. Leave my pineapple alone! Its healthy.

lucdesaulniers
Activity Score 1145
TRICKY's picture

GREAT AD

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture

gd concept

blackstar7
Activity Score 75
Administrative
corndogfuneral's picture

The ol' pineapple looks like an airplane' trick. NOt bad. not great.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

pubes

Guest
Guest's picture

B O R I N G

Guest
Guest's picture

nice idea, nice artwork. strong visual.

Guest
Guest's picture

Very good! I like it. & take seriously.

Guest
capywriter's picture

not a big fan of the truck, it seems 'too constructed'...

capywriter
Activity Score 5513
Copywriter at Freelance
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