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Travelling Fruits, Coconut

Campaign
Agency Network: 
Published/Aired: 
December 2008
Friends of the Earth:  Travelling Fruits, Coconut

Description

Other additional credits: Postproduction: Mainworks

Print advertisement created by McCann, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Caption

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
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bknowlden's picture

Really cool art and a fair enough idea, but why does the copy look like a ball of pubic hair?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

lmfao

Guest
Guest's picture

lol

Guest
Guest's picture

I get Banana Boat, I get Pineapple Express...but What's Coconut Lorry from? And the type looks like it could read Cosmopolitan!!

Someone wanted an easy day Methinks and passed it to a yes man!! O_o

Guest
sirvan's picture

The smoke is BAD -looking...

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

john ler's picture

hope your puns are included in "everything"

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
sirvan's picture

STFU

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Chris's picture

i think the cabin needs a bit of shadow work, it doesn't fit right.

Chris
Activity Score 1935
Art Director
Guest's picture

I like the campaign, just not sure about the cause.

Eating local fruit will not lessen air pollution levels for fuck's sake.

Do they think this will happen?

Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.

C'mon.

Guest
Guest's picture

Lol! absolutely true, they can they apply the same logic for other products as well!

Guest
Guest's picture

Eventually we are going to have to live locally to everything we interact with, the days of the 10,000 mile Caesar Salad are over.

Guest
Guest's picture

this is a comment.

Guest
Hibon's picture

Travelling fruits cause pollution.
Think global. Eat local... " do you think eat local will cause less pollution ?"

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Hibon,

I fink dats wat i already saaaaaaaaaaaaaaaaaaaaid Sunday 00:22

Guest
Hibon's picture

I fink dat too...but because you have no name you are nobody;-)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

like lionface.

Guest
eldeadevis's picture

weird angle.

eldeadevis
Activity Score 306
Draftfcb México
TRICKY's picture

i like it

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture

It's OK except for the Pubic-type

corndogfuneral
Activity Score 1053
Art Director
theanc's picture

Liked the campaign. The copy is strong. I dislike the type. It looks like trying to write a phrase using the mouse.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

This campaign is S H I T .

Guest
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