Also From This Campaign 3
Part of Collection
Description
Other additional credits: Postproduction: Mainworks
Print advertisement created by McCann, Germany for Friends of the Earth, within the category: Public Interest, NGO.
Travelling fruits cause pollution.
Think global. Eat local.
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Really cool art and a fair enough idea, but why does the copy look like a ball of pubic hair?
--
brandon
I get Banana Boat, I get Pineapple Express...but What's Coconut Lorry from? And the type looks like it could read Cosmopolitan!!
Someone wanted an easy day Methinks and passed it to a yes man!! O_o
The smoke is BAD -looking...
+++
"I love some things, and don't love some other things."
hope your puns are included in "everything"
i think the cabin needs a bit of shadow work, it doesn't fit right.
I like the campaign, just not sure about the cause.
Eating local fruit will not lessen air pollution levels for fuck's sake.
Do they think this will happen?
Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.
C'mon.
Lol! absolutely true, they can they apply the same logic for other products as well!
this is a comment.
Travelling fruits cause pollution.
Think global. Eat local... " do you think eat local will cause less pollution ?"
Simple ideas are the best !
Hibon,
I fink dats wat i already saaaaaaaaaaaaaaaaaaaaid Sunday 00:22
I fink dat too...but because you have no name you are nobody;-)
Simple ideas are the best !
like lionface.
i like it
The man who stops advertising to save money is like the man who stops the clock to save time
Liked the campaign. The copy is strong. I dislike the type. It looks like trying to write a phrase using the mouse.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
This campaign is S H I T .
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