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Raisins

Campaign
Agency Network: 
Published/Aired: 
October 2010
FreshLock:  Raisins

Description

Print advertisement created by DDB, Hong Kong for FreshLock, within the category: House, Garden.

Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Director: Paul Chan
Art Director: Sum Leung
Copywriter: Paul Chan
Retoucher / Photographer: Steve Wong
Illustrator: Thomas Ho
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Guest's picture

I love the idea, fully marketable as well..

Guest
JeffGreenhouse's picture

I get it, but it's a bit hard to pick up here with the raisins, since we're used to seeing them in smaller boxes of that same size.

JeffGreenhouse
Activity Score 310
Colish's picture

Hard to understand.

Colish
Activity Score 146
Creative Director
Guest's picture

i dont get it, can someone explain this?

Guest
Pedestrian's picture

Explanation: With Fresh Lock containers, that big box of food that you opened will stay as fresh as a bunch of little boxes that you never opened.

Pedestrian
Activity Score 492
Guest's picture

Way to go Scam Chan.

Guest
Guest's picture

Quit giving Asian agencies a bad name, create something real for once.

Guest
talkingisfree's picture

winner

talkingisfree
Activity Score 2712
Art Director
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