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Entertainment

Campaign
Published/Aired: 
October 2013
Free the Children:  Entertainment

Description

Print advertisement created by Mohawk College, Canada for Free the Children, within the category: Public Interest, NGO.

Caption

Less than 10% of the world's entertainment budget would put every child in school. Share what you'd give at www.freethechildren.com.

Advertising Agency: Mohawk College, Hamilton, Canada
Art Director: Clayton Vrenjak
Copywriter: Ben Masecar
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Highest Rated

linneagudmundson's picture

It think is has a shadow. Vague one, on the left. Good point though. Why on earth use the same boring paper?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

ap89's picture

I dont like the idea, but I'm not going to judge. I just want to make a few points about the execution, so maybe next time you dont make the same mistake.

- If the clacket is printed in the paper, it shouldn't have a shadow
- There is no reason to use crumpled paper in the background, but if you think it's good, you should at least have made 3 different crumpled papers

ap89
Activity Score 21
Art Director at Leo Burnett Berlin
linneagudmundson's picture

It think is has a shadow. Vague one, on the left. Good point though. Why on earth use the same boring paper?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

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