Advertisement

One man theatre, 4

Campaign
Agency Network: 
Published/Aired: 
September 2008
Freddy:  One man theatre, 4

Description

Print advertisement created by 1861 United, Italy for Freddy, within the category: Fashion.

Caption

Freddy supporting the movement for inner joy and happiness.

Advertising Agency: 1861 United, Milan, Italy
Creative Directors: Giorgio Cignoni
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Log in to post comments
SeanMartin's picture

The whole series is gorgeously art directed, but to what end? What's being sold here? Yes, if you look at the campaign in toto, you can figure it out, but these things dont work in concert like that: each one has to stand on its own.

I love the look, but it really is style over substance.

SeanMartin
inkk's picture

the movement for inner joy and happiness to what?
congratulations art directors.

inkk
Activity Score 28
ART DIRECTOR
Wordnerd's picture

the punchline indeed is crappy

Wordnerd
Activity Score 6692
Copywriter
Kateter's picture

totally agree. but if they correct that, this could be really nice.

Kateter
Activity Score 2029
Copywriter
BulbheaD's picture

the italian ads come again. everybody leave your sanity at the door.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

theanc's picture

I think they're trying to say that practicing a sport makes people feel better inside.
And for that, I salute them. Very nice campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

SeanMartin's picture

Nope. They're selling sportswear.

SeanMartin
marcel7's picture

Idea?

marcel7
Activity Score 996
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement