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La Scala, 5

Campaign
Agency Network: 
Published/Aired: 
February 2007
Freddy:  La Scala, 5

Description

Print advertisement created by 1861 United, Italy for Freddy, within the category: Education.

Caption

Make a move, make it happen.
The corps de ballet of the Scala theater moves with Freddy.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Satoshi Saikusa
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fersvax's picture

They're all kinda good looking, but, what is that supposed to mean???

fersvax
Activity Score 1239
Creative Director |

FER.

fauxjebus's picture

Cool visuals, fresh concept.

The way I interpret these is I think they're challenging the viewer to think of ballet not so much as people running around in spandex but more as an art form—performance art (which it is). The stage is their canvas, and what they do with their bodies is the 'paint' or 'graphics'.

fauxjebus
Activity Score 500
Art Director at WAX
purplesimon's picture

I think you've hit the proverbial nail on the head.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Arato's picture

Cool

Arato
Activity Score 84
Creative Director
thoainguyen's picture

Do they advertise for shoe?

thoainguyen
Activity Score 78
Art Director |

thoai

the_ashlands's picture

whats with the model universe or whatever those white balls are supposed to be??

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

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