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December 2009
France Football:  Messi
France Football Print Ad -  Messi


Print advertisement created by DDB, France for France Football, within the category: Recreation, Leisure.


He didn't have the hand of God just the feet.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Monsieur Barbe
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franktrana's picture

Like the illustration

Activity Score 99
Art Director at HK Advertisingbureau |

pez's picture

i just like the copy... the illustration feels a little code for such a great player

Activity Score 1804
Creative Director
akshaysrikar's picture

love them both.. copy goood....

i don know if it was intended.... but i feel the hand is like the Micheal Angelo's 'God and Adam' masterpiece.....
do anyone else see it... or is it jus me...

Activity Score 420
Hiperion's picture

What a great copy
what a great art :)
and so opportune...

Activity Score 3138
Creative Director at zinkproject Valencia
lucdesaulniers's picture

WTF has God has to do in all that s*it. I hope teams have talent..

Activity Score 1145
shahidali's picture

'hand of god' refers to the goal by Maradona (Great argentine footballer) against england. video footage revealed that the goal was made by hand (which is not allowed in football:-)) and hence maradona is famously quoted to have said 'that was the hand of god'

Activity Score 4067
Dhaka, Bangladesh |


lucdesaulniers's picture

I thought it was a goal made by the French team against..?. last summer to qualify for the World cup. probably got it wrong..

Activity Score 1145
brandingworthspreading's picture

Exactly... "feet of God" is not good in this context just because the "hand of God" nickname for Maradona didn't refer to a good thing. It was an act of cheating. I don't like it.

Activity Score 648
Copywriter at |

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mykk's picture

@lucdesaulniers I respect your opinion, but you don't need to speak like a retard, sorry.

Activity Score 2
De souza's picture

Sorry guy, don't you know the reference about Maradona's famous goal, called "the hand of God".
Sad to have to explain you.

Sure you're not a football fan.

De souza
Activity Score 25
copy writer
morse's picture

I'm guessing this is cool for those into football.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture

no entiendo el arte... los colores no tienen ninguna relacion con messi (ni en barcelona ni en la seleccion argentina ni en ningun lado) y la estetica en general no tiene nada que ver con el futbol

Activity Score 838
Adaddicted's picture

I would not say its a great piece. But liked the way they portray Messi's talent!

Activity Score 3435
Art Director |


montybd's picture

exactly! this is what i like :)

Activity Score 2
Copywriter at Expressions Ltd. |

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

listenthinkimplement's picture


Activity Score 64
nezvanova's picture

great ad...for sports,very innovative.. i love football n i loved the ad

Activity Score 13
Copywriter at Ogilvy & Mather,Delhi / Mudra Institute of Communications Ahmedabad
robbierae's picture

beautiful art direction

Activity Score 84
angieraj's picture

Absolutely love the copy, its strong enough to carry the comparatively weaker image. Can see the football fans loving this one!

Especially love the tie of God to Football since to some people sport is like religion! Just genius!


Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

ek kanya's picture

very nice. loved it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

Nhung Nguyen's picture

Love it for both copy and visual. I'm so ... in love with this print. Wow!

Nhung Nguyen
Activity Score 8
Art Director
andyStock's picture

Only just realised that it is the hand from Michaelangelo's masterpiece - it all works so well now I realise that!!

Activity Score 666
Jay Pope's picture

The illustration isn't as strong as the copy. Another issue I have with the ad is the fact that Messi did score a hand goal last year, before the ad is dated. :)

Jay Pope
Activity Score 6
Haaga-Helia University of Applied Sciences
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