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December 2009
France Football:  Messi
France Football Print Ad -  Messi

Description

Print advertisement created by DDB, France for France Football, within the category: Recreation, Leisure.

Caption

He didn't have the hand of God just the feet.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Monsieur Barbe
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franktrana's picture

Like the illustration

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

pez's picture

i just like the copy... the illustration feels a little code for such a great player

pez
Activity Score 1804
Creative Director
akshaysrikar's picture

love them both.. copy goood....

i don know if it was intended.... but i feel the hand is like the Micheal Angelo's 'God and Adam' masterpiece.....
do anyone else see it... or is it jus me...

akshaysrikar
Activity Score 420
India
Brain-Art's picture

I wonder what would Maradona think about this...oh yeah and Arsenal fans

Brain-Art
Activity Score 1101
Graphic Designer
Hiperion's picture

What a great copy
what a great art :)
and so opportune...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
lucdesaulniers's picture

WTF has God has to do in all that s*it. I hope teams have talent..

lucdesaulniers
Activity Score 1145
shahidali's picture

'hand of god' refers to the goal by Maradona (Great argentine footballer) against england. video footage revealed that the goal was made by hand (which is not allowed in football:-)) and hence maradona is famously quoted to have said 'that was the hand of god'

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

lucdesaulniers's picture

I thought it was a goal made by the French team against..?. last summer to qualify for the World cup. probably got it wrong..

lucdesaulniers
Activity Score 1145
brandingworthspreading's picture

Exactly... "feet of God" is not good in this context just because the "hand of God" nickname for Maradona didn't refer to a good thing. It was an act of cheating. I don't like it.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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mykk's picture

@lucdesaulniers I respect your opinion, but you don't need to speak like a retard, sorry.

mykk
Activity Score 2
De souza's picture

Sorry guy, don't you know the reference about Maradona's famous goal, called "the hand of God".
Sad to have to explain you.

Sure you're not a football fan.

De souza
Activity Score 25
copy writer
morse's picture

I'm guessing this is cool for those into football.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture

no entiendo el arte... los colores no tienen ninguna relacion con messi (ni en barcelona ni en la seleccion argentina ni en ningun lado) y la estetica en general no tiene nada que ver con el futbol

gon_enelcamino
Activity Score 838
Underground
Adaddicted's picture

I would not say its a great piece. But liked the way they portray Messi's talent!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

montybd's picture

exactly! this is what i like :)

montybd
Activity Score 2
Copywriter at Expressions Ltd. |

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

listenthinkimplement's picture

Kudos

listenthinkimplement
Activity Score 64
Copywriter
nezvanova's picture

great ad...for sports,very innovative.. i love football n i loved the ad

nezvanova
Activity Score 13
Copywriter at Ogilvy & Mather,Delhi / Mudra Institute of Communications Ahmedabad
robbierae's picture

beautiful art direction

robbierae
Activity Score 84
angieraj's picture

Absolutely love the copy, its strong enough to carry the comparatively weaker image. Can see the football fans loving this one!

Especially love the tie of God to Football since to some people sport is like religion! Just genius!

magnifique!

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

ek kanya's picture

very nice. loved it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Nhung Nguyen's picture

Love it for both copy and visual. I'm so ... in love with this print. Wow!

Nhung Nguyen
Activity Score 8
Art Director
andyStock's picture

Only just realised that it is the hand from Michaelangelo's masterpiece - it all works so well now I realise that!!

andyStock
Activity Score 666
Jay Pope's picture

The illustration isn't as strong as the copy. Another issue I have with the ad is the fact that Messi did score a hand goal last year, before the ad is dated. :)

Jay Pope
Activity Score 6
Haaga-Helia University of Applied Sciences
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