White pride

Agency Network: 
April 2010
France ADOT:  White pride


Advertising Agency: CLM BBDO / Boulogne Billancourt, France

Print advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.


It's never too late to become a better person. Donate your organs after your death.

Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: julien Perrard
Photographer: Yann LePape
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angieraj's picture

Interesting, but why would someone with this ideology donate their organs which might go to anyone?

This ad asks to change an entire personality AND give away organs which is not a small donation. Honestly question the effectiveness of it.

Activity Score 428
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Cognito Ergo Sum

RSimmonds's picture

Bingo... Sure the art direction is solid and its a solid concept but the effectiveness isn't there.

You can't change the way someone thinks in a few words...

Maybe its reverse psychology and is targeting the people who would be offended by the Tats...

Activity Score 68
Phil Lestino's picture

Maybe because they are so neanderthal that they hadn't thought things through....or they think scars look tough.......who knows

Phil Lestino
Activity Score 1682
xcreativity's picture

strong, but i wonder how effective it'll be

Activity Score 2374

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monsieurange's picture

Just good

Activity Score 520
Creative Director
jsjv's picture

I like the concept and I think it makes sense. As the line says, it's never too late to be better, which they're taking to the next level, meaning even after you're dead. So a person can change in life even if he's on his death bed and even after.

Activity Score 41
Copywriter at Leo Burnett
Adaddicted's picture

like the campaign.

Activity Score 3435
Art Director |


shitmonk's picture

this ad targets a..holes who get scared as they get closer to death and beyond, so the decide to do some good and donate their organs. i don't think you'll get quality organs from these people. Still nice campaign and visuals.

Activity Score 465
Brent_Blair's picture

I don't know if I agree with this ad being forced... I have an old tattoo, that doesn't represent my current mind state. I think this Ad is solid!

Activity Score 75
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