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Hourglass

Campaign
Agency Network: 
Published/Aired: 
April 2013
France ADOT:  Hourglass

Description

Print advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

Caption

You hate having to wait 3 hours at the hospital to get treatment. Imagine having to wait 3 years.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
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Highest Rated

BLACKPIXEL's picture

nooo

BLACKPIXEL
Activity Score 468
Graphic Designer
VinnyLakselv's picture

Very HARD to read. If I hadn´t the text box below the ads, I wouldn´t have knew about the copy.

VinnyLakselv
Activity Score 110
Copywriter
Arnav's picture

Now this is humble approach for a donation (you were missing in other ads)
liked it

Arnav
Activity Score 166
BLACKPIXEL's picture

nooo

BLACKPIXEL
Activity Score 468
Graphic Designer
Mongoose's picture

This is torture!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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