Agency Network: 
April 2010
France ADOT:  God


Advertising Agency: CLM BBDO / Boulogne Billancourt, France

Print advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.


It's never too late to become a better person. Donate your organs after your death.

Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: julien Perrard
Photographer: Yann LePape
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morse's picture

Well, the bible does condemn homosexuality. According to scripture gays go to hell. So that tattoo is correct. Doesn't mean I share God's view on this issue.

Activity Score 18121
Art Director |

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morse's picture

Well, the bible does condemn homosexuality. According to scripture gays go to hell. So that tattoo is correct. Doesn't mean I share God's view on this issue.

Activity Score 18121
Art Director |

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MindDrift's picture

It's true but only a fanatical Christian would go as far as tattooing this on his arm :) And fanatics are rarely good people.
By the way, I love the approach of these ads. 10/10

Activity Score 1170
Graphic Designer
ivan's picture

So, it IS true, but we aren't supposed to say it publicly?

Creative Director at Ads of the World
MindDrift's picture

All I am saying is that the ad is targeting homophobics not Christians in general. Because, although Christians believe that gays go to hell, how many of them do actually get an anti-gay tattoo?

By the way, Ivan, did you just give me a profile pic? :)

Activity Score 1170
Graphic Designer
ivan's picture

Thanks for explaining.

And, yes. Small gift. :) Feel free to keep it or delete it. :)

Creative Director at Ads of the World
miko1aj's picture

The fact that God condemns homosexuality doesn't mean in ANY sense that He hates anyone. This is simply a lie. "Have I any pleasure at all that the wicked should die? saith the Lord GOD; and not that he should return from his ways, and live?" Ezek.18:23

Activity Score 3086
jbsellars's picture

Good for you. I couldn't get through the bible, myself. Way too boring. Hey, since we're quoting books that we like: "Fear of a name increases fear of a thing itself." -Dumbledore

Activity Score 75
Web Designer/Developer
miko1aj's picture

:) Bible is fascinating. But about "fear": – fear is not necessarily anxiety or dread; fear may be a product of love also; when You tremble not to harm or offend the one You love.
Stay well

Activity Score 3086
Zenterdome's picture

Like the art

Activity Score 46
Reality Check's picture

Darkly gripping.

Reality Check
Activity Score 2545
xcreativity's picture

better art in this one, but i seriously put in case the effectiveness of this campaign.

Activity Score 2374

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atb2005's picture

I am all about creativity, but sometimes some agencies get carried away. I find this particular ad controversial. It's not just the whole "Does God really hate "fags"?" issue. For once, the ad implies that if you hate "fags" you are a bad person and that if you are a bad person, you are less likely to donate your organs after death. Say that to an extreme fringe individual - the only type of an individual who would "broadcast" their hatred of other people like this, via a tattoo - and you would be in trouble. You just can't reason with "fanatics". At the same time, there are many good hearted hard working individuals (not just Christians) who do not accept or understand homosexuality; that does not mean they are "bad" and so need to become "better" persons. I know this ad does not target them, but still.

Activity Score 13557
bad astronaut's picture

I would've said..."stupid people hates fags.."

bad astronaut
Activity Score 544
Phil Lestino's picture

It seems to me that all you creative types have totally got wound up by your own morality and forgottgen that this is a gret and fresh way of approachging body part donations. The tattoo was done by a homophobic idiot...but the idea is that even a teat like that can become a better person if he carries a donor card.

Phil Lestino
Activity Score 1684
Adaddicted's picture

tried your best to explain, still some are ignorant ;-))

Activity Score 3435
Art Director |


Dzsoi's picture

I can't see this working. Is there anyone out there who hates homosexuals / different races etc. KNOWING this makes him/her a bad person and wants to be a better man at least after death? There is some serious childish naivety and the unability to change perspective in this ad.

Activity Score 8609
justinbeeler's picture

If Christ hated sinners, he would have never died for them. God is not capable of hatred, that is an evil spirit that opposes God. God is Love, how can God hate Himself? Did he not put his very nature into every man, whether he is a sinner or whether he is sanctified by Christ's blood, he is made in the image of God. No, people, God does not hate homosexuals or fornicators, liars, adulterers, cheaters, whoremongers, murderers, thieves, pedophiles, atheists, buddhists, Jews, Blacks, Asians, Muslims or even Satanists. He loves them all, even those who slander his name by saying that "God hates fags".

Activity Score 8
Mo' Better Marketing
imagineit's picture

Owwwww that looks sore, oh oops have lost the message of this campaign!

Activity Score 550
Arnav's picture

wow never seen so many comments on a single ad!!
BTW the ad suggests that.. that the tattoo guy was attacked by some raged homo (more of a looks like at first glance)
But again there's no such thing as "raged homo" so this ad does work
got the art got the idea & its nice

Activity Score 166
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