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Crash

Campaign
Agency Network: 
Published/Aired: 
April 2013
France ADOT:  Crash

Description

Print advertisement created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

Caption

Driving fast, drunk and without a seatbelt is a good way to save a life.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
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Highest Rated

Arnav's picture

Either I don't get it or.... you really mean that people should kill themselves in order to save others live by donating organs? WTF

Arnav
Activity Score 166
VinnyLakselv's picture

A good, but dangerous way of ads. Imagine if people don´t read the signature??? By the way, really good copy...

VinnyLakselv
Activity Score 110
Copywriter
Luis XIV's picture

The three ads don't talk to each other. This one is the best copy. I think you should follow this line and make more 2.

Au revoir!

Luis XIV
Activity Score 58
Copywriter |

Le publicité c'est moi

Arnav's picture

Either I don't get it or.... you really mean that people should kill themselves in order to save others live by donating organs? WTF

Arnav
Activity Score 166
BLACKPIXEL's picture

mixing two messages

BLACKPIXEL
Activity Score 468
Graphic Designer
Mongoose's picture

I dont get what idea they are selling here!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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