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Grandchildren, 3

Campaign
Agency Network: 
Published/Aired: 
October 2009
Fraich’Frites:  Grandchildren, 3

Description

Print advertisement created by Grey, France for Fraich’Frites, within the category: Confectionery, Snacks.

Caption

Granny’s fries without the Granny

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti
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Prof's picture

me likey

Prof
Activity Score 1449
Copywriter |

Quite really.

s1bs's picture

yeah, it's cool

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Guest's picture

Really nice one. Great photos also.

Guest
Guest's picture

Love it.

Guest
Guest's picture

Very insightful, but one was enough!!!!

Guest
Guest's picture

nice photo

Guest
Guest's picture

GREAAAAAAAAAAAAT INSIGHT!!!!!! LOVE IT.

Guest
Andrea Afeltra's picture

Ahahah it's totally cool.

Andrea Afeltra
Activity Score 96
Art Director
alexander_bickov's picture

Funny idea

alexander_bickov
Activity Score 3281
Juan Cabral's picture

OK. It could be other products, but it is still OK.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Good idea and concept. But one was enough!

Guest
ruizigor's picture

Great insight! Works for me. :)

ruizigor
Activity Score 10
BBDO
Jet Propulsion Lab's picture

It's more of a positioning strategy than an insight. But I think it's a clever way to market the product. It could very well resonate with the consumer. I think it's cute as well as effective.

The same ad three times. But I've never been a complainer about that. If they want to call it a "campaign", so be it!

I like it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
silvi's picture

Excellent!

silvi
Activity Score 4172
Copywriter
hagemony's picture

yes! agreed with all above.

hagemony
Activity Score 335
Sydney based jake's picture

swing, hit, nail, head, done. Nice work.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

nice but lazy, must have been able to do 3 diff executions.
how bout one of the kid having to put on a bad jersey that granny knitted.
not that hard is it.

Guest
rolling.stone's picture

Liked the emotional approach of campaign

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture

nice!

gravity
Activity Score 181
Art Director at Sistemsensin
Yanay's picture

love it

Yanay
Activity Score 60
Creative Director
Guest's picture

Great thought but the same execution three times.

Guest
Javier Ramírez's picture

Y qué pasa con aquellos que perdimos ya a nuestras abuelas?
=(

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

same 3 time! but cool

Guest
Guest's picture

I don't get the meaning behind the ad. granny's fries?
mind to explain?

Guest
AXAY555's picture

ya plz someone explain the line & the insight...is it that this frites r same as granny's but without the granny

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Tommy G.'s picture

excellent, love the edited colors in the boy's eyes.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
fondafo's picture

It is funny!

fondafo
Activity Score 418
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