We can help you, Bag

Campaign
Agency Network: 
Published/Aired: 
May 2010
Fragile:  We can help you, Bag

Description

Print advertisement created by Milc, Italy for Fragile, within the category: Public Interest, NGO.

Caption

We can help you.
Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
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Highest Rated

Critic's picture

Good one Dzsoi :) From the look of the old lady, one gets a feeling it is not garbage that she is trying to get rid of.

Critic
Activity Score 271
Copywriter at Slow shutters
capywriter's picture

This one is ok, the one with the pill isn't. I prefer the one with the pigeon.

capywriter
Activity Score 5513
Copywriter at Freelance
esteb's picture

Basic.

esteb
Activity Score 671
art
Matt Tonkin's picture

"Small problems may turn into big for senior citizens." Bad grammar, should be big problems for senior citizens. or just may turn big, with no into.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Dzsoi's picture

Is the old lady trying to get rid of a dead body?

Dzsoi
Activity Score 8603
Copywriter
TommyO's picture

I thought it's a diaper!

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

i think this one works well

Guest
SoCH_TO's picture

What is idea ???????????????

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Critic's picture

Good one Dzsoi :) From the look of the old lady, one gets a feeling it is not garbage that she is trying to get rid of.

Critic
Activity Score 271
Copywriter at Slow shutters
v0the0kwc's picture

I think its kinda cool, the plastic bag is too heavy for the lady to carry nice~!

v0the0kwc
Activity Score 141
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