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Remember wearing this?, 4

Campaign
Agency Network: 
Published/Aired: 
September 2010
FPA:  Remember wearing this?, 4

Description

Print advertisement created by tea, United Kingdom for FPA, within the category: Public Interest, NGO.

Caption

Remember wearing this? Then remember to wear this!
Remember when you thought this looked fab and groovy? When everything was peace, love and tie-dye tee shirts? You're older and wiser now of course. An experienced lover. All the sexual anxieties of youth a thing of the past. But if that's true, how come it's older people who are getting more sexually transmitted infections (STIs) than ever before? Simple. Once we hit our 40s and 50s, we drop our guard. We think things like syphilis, gonorrhoea, genital warts and chlamydia are strictly for young people. Well, unfortunately, STIs don't ask how old you are before they infect you. And they don't care how few sexual partners you've had recently either. So, if you want to enjoy a few more perfect summers of love, remember - condoms rock. Use them!

Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
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Billoughsby's picture

Sharp repurposing of old ad. Like.

Billoughsby
Activity Score 5154
Art Director |

That's it.

tj.singh's picture

execution could have been better.

tj.singh
Activity Score 10
Graphic Designer at Gravity Informatics PVT. Ltd.
miko1aj's picture

i don't think so. What would you do better?

miko1aj
Activity Score 3086
LeeHarvey's picture

Nice twist, I like it.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

executions are exactly as they appeared on the original ads.

Guest
sloppy4's picture

if you remember this? remember to wear this?
completely retarded and amateur reasoning.

sloppy4
Activity Score 1492
Billoughsby's picture

That's why they call it advertising.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Can a woman wear a condom? Somebody pls explain....

Guest
Guest's picture

Probably is not a woman.

Guest
Guest's picture

shes a man.

weird retro look. Some old white heads will love it.

Guest
Guest's picture

People show up here for the free donuts and coffee -- who shouldn't be here.

Guest
ERROR404's picture

i dont get it. copytext is toooo loooong.

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

Works for the generation, although I hate the art direction of the random inserted condom.

Guest
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