Remember wearing this?, 3

Agency Network: 
September 2010
FPA:  Remember wearing this?, 3


Print advertisement created by tea, United Kingdom for FPA, within the category: Public Interest, NGO.


Remember wearing this? Then remember to wear this!
Remember when you thought this looked fab and groovy? When everything was peace, love and tie-dye tee shirts? You're older and wiser now of course. An experienced lover. All the sexual anxieties of youth a thing of the past. But if that's true, how come it's older people who are getting more sexually transmitted infections (STIs) than ever before? Simple. Once we hit our 40s and 50s, we drop our guard. We think things like syphilis, gonorrhoea, genital warts and chlamydia are strictly for young people. Well, unfortunately, STIs don't ask how old you are before they infect you. And they don't care how few sexual partners you've had recently either. So, if you want to enjoy a few more perfect summers of love, remember - condoms rock. Use them!

Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
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elnietodeNicho's picture

i like the strategy.

Activity Score 361
Copywriter at euro rscg beker
Guest's picture

but unfortunately someone that was that age at that time probably don't need condoms...

Guest's picture

If you read the copy, that is the point they are trying to get across: STDs are seen as a young person's problem and when you get older, you tend not to think about it. With more people being single in their 40s, 50s and 60s and finding new partners, the number of STD cases is increasing for that demographic.

What they are saying is that it doesn't matter what age you are, a condom is not just there to prevent pregnancy, but also to prevent the spread of STDs.

Guest's picture

No, these are bad.

L. Wiesen's picture


L. Wiesen
Activity Score 1340
Guest's picture

what's the target audience? 50 year olds???

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