Description
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Print advertisement created by Saatchi & Saatchi, Sri Lanka for FPA, within the category: Public Interest, NGO.
She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra
In short, it gave the people the freedom to comment!!!
withalltherespects
we all know that babies are the cheapest labor you can buy. they can do the work of three cats!
....is what this ad was trying to say
It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.
it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).
Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23
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