Wine

Campaign
Agency Network: 
Published/Aired: 
April 2011
Foxy:  Wine
Foxy Print Ad -  Wine

Also From This Campaign 2

Description

Print advertisement created by Lowe, Italy for Foxy, within the category: House, Garden.

Caption

It fully absorbs wine.

Advertising Agency: Lowe Pirella Fronzoni, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Copywriter: Gianni Miraglia
Art director: Pietro Lorusso
Illustrator: Francesca Iesce
Photo: LSD
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jackmancer2017's picture

Oke, I understand it absorbs whine but why did they choose this visual? Am I missing something or is the ad missing something?

jackmancer2017
Activity Score 6950
Copywriter at Editor/Student
Davai's picture

I guess its because you are "fully absorbed" when you are reading or listening music... It's just bad

Davai
Activity Score 610
Copywriter
esteb's picture

Don't really get it.

esteb
Activity Score 667
art
morse's picture

I don't get it either.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

Huh?

Lazarus
Activity Score 1523
Creative Director
Billoughsby's picture

It's Oscar Wilde, right?

Billoughsby
Activity Score 5140
Art Director |

That's it.

Thatthang's picture

the link...is tenuous at best. And the resolve is poor. Come on.

Thatthang
Activity Score 69
jagadeesh's picture

what i get is...he was soaked in wine and then a giant tissue was laid on him...the tissue absorbed all of it as it is..

jagadeesh
Activity Score 741
Magood's picture

Bad.

Magood
Activity Score 125
Copywriter
kleenex's picture

Awful.

kleenex
Activity Score 57557
Web Designer/Developer
Hammad S's picture

Perhaps the Italians comprehend this better.

Hammad S
Activity Score 484
Boxey's picture

Makes no sense.

Boxey
Activity Score 8847
Melaleuca In-House
AssassinX's picture

Kinda boring.
Dont like it

AssassinX
Activity Score 1295
Glut's picture

excellent art just that

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
MidasTouch's picture

Hm. The visual could have been better choosen as nobody understand the link between absorb liquid and being absorded by a book.
But it's a nice art direction.

MidasTouch
Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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