Agency Network: 
June 2009
Fox:  City


Print advertisement created by Wachowiak, United States for Fox, within the category: Media.

Advertising Agency: Wachowiak Worldwide, Minneapolis, USA
Photographer: Tyler Gourly
Digital Production: Firstbase Imaging
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Highest Rated

Guest's picture

that is because you are not at all bright.

alexander_bickov's picture

Hm, I dont get this idea

Activity Score 3281
bubblestheclownfish's picture

In a Perfect World, mountain/offroad bikers would go to work on challenging hills and rocky cliffs as it would help save the monotony of a boring car ride to work. They could play on the way to and from. Idea's good, but too much rock on the pages. If this is a DPS, the right hand detracts from the core imagery. This is a very targeted group it seems, and for that it works, but needs a better layout. Also falls into the trap of not showing the benefit of YOUR shocks vs. other brands of shocks - because this is a perfect world for anyone that has an offroad bike, regardless of brand.

Activity Score 606
Creative Director
Guest's picture

that is because you are not at all bright.

Guest's picture

"in a perfect world"
reminds me of Absolut Vodka

tirthomitro's picture

yeah... wat's the point here?? anybody??
or should i go fish!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture

BMXers / MountainBikers with everything was craggly and rugged, so they could ride it.

Activity Score 29856


"I love some things, and don't love some other things."

AmOgodzzz's picture

"In a perfect world" is such an overused line, isn't it? And I feel like that concept has been done so many times before for a range of products.

Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

''In a perfect road"" should be..

Dev Kumar's picture

Nothing wrong if the idea was in use before. What matters is whether these guys have done a good job of filling old wine into a new bottle. I reckon they have.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
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