Agency Network: 
February 2010


Print advertisement created by McCann, Thailand for Fowin, within the category: Health.


Get her back.
Fowin. Sexual efficiency ring

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon
Log in or register to post comments

Highest Rated

Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.

frgraphix's picture

Big mistake in the mirror :)

Activity Score 18
Art Director at Interflow Communications (PVT) LTD |

Faysal Nasir
Art Director

ivan's picture

What is it?

Creative Director at Ads of the World
whatthefudge's picture

The mirror doesn't reflect her right arm correctly; in the mirror it's bent upwards – not downwards. Despite the crappy visual, I just don't get this ad. Why is the six foot five cucumber hiding in the shower? Isn't she allowed to eat vegetables, does her husband insist on a diet consisting of nothing but meat?

Activity Score 1266
ivan's picture


Creative Director at Ads of the World
danielserrico's picture

Left arm

Activity Score 21
Adaddicted's picture

Noticed the same...

Activity Score 3435
Art Director |


Donald Draper's picture

Not just the arm, everything, she should be looking to the other side too...

Donald Draper
Activity Score 137
Creative Director
alistair's picture

the arm... ;)

Activity Score 162
Art Director at Independent
Duncan Macleod's picture

whatthefudge - the eggplant, cucumber and banana could have been replaced by giant dildos but that would have been too risque.

Duncan Macleod
Activity Score 17
Editor at The Inspiration Room |

The Inspiration Room

Shawali's picture

Vegetables as sex toys... Again...

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Ameya's picture

How can the mirror reflection show the tiles? Shouldn't it reflect the shower curtain? Hmmm.. confusing..

Activity Score 42
Graduate / London
pierrerreip's picture

I totally agree with Ameya very good eye mate. If you think of the angle at which the mirror shows the reverse of the woman we should then be seeing bits of the curtain. Basically bad art direction.

Activity Score 2
Molecule's picture

I think I get it now. the vegetable represents the new found confidence of the ring wearer. Lady, beware - you're about to get ravaged.

Activity Score 435
mosho's picture

also her head looks normal in the mirror but in the fact it is a lill bit front so it is another mistake

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

xcreativity's picture

i guess the visual could be better

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture

Why is the vegetable hiding. What is going on in this ad?

Activity Score 5403
Art Director at Freelance
boris70's picture

Pervert, just as the device they´re trying to sell. I think is fun.

Activity Score 30
Creative Director
Roshan Quintus's picture

Get her back. that's it. i don't know why people feel so difficult to get this. i think we sometimes like to be just sarcastic and 'smart'. this is art for god (advertising) sake. don't argue this in a real life context.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

angieraj's picture

This is better than the eggplant one, Does have its ups and downs, but all in all quite funny.

Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

the_guest's picture

I think the giant dildo-like vegetables here are intended to be the man's "rivals". This is why they hide when he comes back home, because she is cheating on him, and they're her "lovers". Hence the headline "get her back": the sexual efficiency ring is the device he needs to become her favourite again :D
Love it, by the way, hope we could make something as daring as this back here in Italy (clearly we can't).

Activity Score 175
Clief Kole's picture

Heheee. I think we should be judging the idea before the art direction detail? I think theas a cool story idea here. Big is better!

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
Itsmrme's picture

I don't get it. This many comments and total confusion. Sorry, I want to like this ad.

Activity Score 126
Art Director at Chicago Portfolio School
pwucel's picture

This is the only series which is closer to the message although it comes in same treatment.
I agree to a subliminal approach that tickle the audience.

Except those props that leads to the thought and extremely enlarge in order to link devastate the drama, May be it will be best if treated in different way not for making it big.

Activity Score 158
Art Director at LinsAd (Singapore)
Guest's picture

it is quite confusing about she is looking at the door or the cucumber? it should be put the women at another site.