Agency Network: 
December 2017
Foundation Tier im Recht: Horse


The Swiss foundation "Tier im Recht" (which means: Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland. All pictures were entirely computer-generated.

Print advertisement created by Ruf Lanz, Germany for Foundation Tier im Recht, within the category: Public Interest, NGO.


Some animals are treated like garbage.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
CGI: Carioca Studio / Visualeyes International
Account Executive: Linda Egloff
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