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September 2008
Foreign Affairs Magazine Print Ad -  One

Description

Print advertisement created by Creative Circus, United States for Foreign Affairs Magazine, within the category: Media.

Caption

Of the 194 countries in the world, America makes up exactly one.
Know your world.

Advertising School: Creative Circus, Atlanta, USA
Art Director / Illustrator: Chris Adams
Copywriter: Ross Cavin
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Highest Rated

Johan Nerman's picture

USA would do.

Johan Nerman
Activity Score 54
GOSS
SeanMartin's picture

I'm hoping this is spec work, because while the idea is a nice one, the execution is downright awful.

SeanMartin
sneakyhands's picture

i agree. maybe if it was for foreign affairs kids. the copy is nice, but the illustration wants to quit and work for a children's museum.

sneakyhands
Activity Score 1857
Copywriter
gertrude's picture

Yeah. Tried to get Gustave Courbet for the art, but he's dead.

gertrude
Activity Score 12
student/creative circus
NatalieM's picture

It's a good message. The artwork could support it more with a more serious or even extreme style.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Zane's picture

crappy, I don't like

Zane
Activity Score 110
Copywriter at Madrid
gertrude's picture

maybe you just hate america

gertrude
Activity Score 12
student/creative circus
Trautmouth's picture

maybe she just hates you.

Trautmouth
Activity Score 7
CodyG's picture

I dig the copy as well, and I think the art actually works. The magazine itself is a little dry, so its nice (and a welcome surprise) to have art that's a warmer than what one might expect.

CodyG
Activity Score 3
Bizmark's picture

It's a smart concept and the art direction is extremely well done. Great decision to hand draw it. It really reestablishes the product in a new way that makes it much more interesting.

Bizmark
Activity Score 3
Advertising |

Mark

Nessie's picture

This ad sold what Foreign Affairs is as a publication. The art direction is really interesting and the style is distinctive. The copy and the art direction work well together and really make you want to read the ad and take it all in.

Nessie
Activity Score 3
History Museum
Trautmouth's picture

Indeed, this art confuses and befuddles me with its "not being literal and photorealistic." Even were I to accept this foolish idea of "artistic license," I loathe lines that are not perfectly straight and crisp. "Character" is no more than ornament: a flaw, a blemish. Furthermore, the very concept is abhorrently un-American and I think you should probably be lynched.

Trautmouth
Activity Score 7
Johan Nerman's picture

I really feel stupid for not getting this.

I'm assuming they're trying to make a point out of the fact that Americans are known to be ignorant - that Americans refer to the US as America when America actually constists of two continents and numerous different countries. But if that interpretation is correct, shouldn't the copy have been a quote?

Or is the copywriter himself (and the rest of the production squad) who is ignorant, undeliberately?

Johan Nerman
Activity Score 54
GOSS
gertrude's picture

The idea is America cannot stand alone or act unilaterally, period. Even when we do act unilaterally, we are doing so on an international scale. Now, I confess that many Foreign Affairs articles go right over my head. I do know, however, that it is produced by the council on foreign relations (a non-partisan, privately run group in NYC), and that it has a huge impact on government policy. Eleven secretaries of state have written articles for FA, and the cold war doctrine of containing communism was first published in it.

I don't buy into the idea that Americans are ignorant - though it may be a common perception. I think Americans are proud, and often overlook the importance of foreign policy. America is, despite its superpower status, just one of 194.

And of course I'm not ignorant on purpose.

(I can imagine that people will say that all this explanation means it's too complicated. Fine.)

gertrude
Activity Score 12
student/creative circus
Johan Nerman's picture

Ok. I like the idea, but I still think the point would have been made clearer had it said the USA instead of America.

Johan Nerman
Activity Score 54
GOSS
Trautmouth's picture

Actually, there is the United States of America and also the Estados Unidas de Mexico. So since there are two "United States," I think it's pretty fair to refer to our United States as "America."

But of course, that was not the point of the ad.

Trautmouth
Activity Score 7
gertrude's picture

Au contraire, Trautmouth. Wait, actually, not au contraire. You are correct.

gertrude
Activity Score 12
student/creative circus
Johan Nerman's picture

USA would do.

Johan Nerman
Activity Score 54
GOSS
renzz's picture

AMERICA is not a COUNTRY u piece of crap

renzz
Activity Score 227
Advertising student. |

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