Agency Network: 
March 2008
Ford:  Tricycle


Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.


Ford Expedition with rearview camera.

Advertising Agency: JWT Mexico
Creative Directors: Manuel Techera
Art Directors: Manuel Techera
Copywriters: Ignacio Zuccarino
Photographer: Yann Le Pape
Production house: Breathe
Producer: Lourdes Milano
Account Director: Ademir Márquez
Agency producers: Gilberto Amezquita, Mayra Brito
Client responsible: Juan Antonio Garcia
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krautland's picture

looking up makes it look as if the expedition was a small car - which it is not.
that doesn't make the point you are making any less valid but it's a problem.

that you're not showing the vehicle at all, not even a detail, makes me wonder
how you got it past the client. ford isn't exactly avante-garde.

Activity Score 3182
Art Director at erm... no calls please.
lordvitrio's picture

le hubiera cortado el fondo a la rueda delantera del triciclo por lo menos.

Activity Score 68
Art Director at leo burnett
Enas's picture

is it a new small shape ?

Activity Score 739
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

A.G. Pennypacker's picture

The rearview camera makes low/small things bigger. I like these. But the cat is the weakest. I'm sure it would get the hell out of the way.

A.G. Pennypacker
Activity Score 601
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
robottttrockkkk's picture

como dice lord vitrio, ese photoshop tiene algo raro jaja.
me gusta mas el de la tortuga.

[ ]

Activity Score 812
Copywriter at Quorum / Nazca Saatchi & Saatchi
ivan's picture

The rear view camera makes small objects hard to miss. Like this campaign a lot. Photo is great.

Creative Director at Ads of the World
FlyingDogs's picture

Lovely work. Nice campaign.

Goafest '08 in pictures:

Activity Score 964
miko1aj's picture

yep. When i saw thumbnails i thought it's going to be matchbox or some stuff like this ad. I was surprised by this in a good way. Good campaign.

Activity Score 3010
smithwas71's picture

I think this would have been helped if there were other normal sized objects in the garage. First, it feels waay to clean for any garage ive ever seen, and second it would have helped to establish this is not a minature world.

Activity Score 4
graphic designer, children's hunger fund
jungle boy's picture


jungle boy
Activity Score 196
Triton communications, Mumbai
puppiepoppy's picture

Hey, how come the perspective is odd??? It's obvious a bad art direction.

Activity Score 1632
Creative Director |

Diego Filippini's picture

qué raro, Ford dejando hacer un aviso sin auto...? cómo le hicieron? igual, no es tan bueno. Muy usado el recurso de hacer las cosas grandes o chicas.

Diego Filippini
Activity Score 2
Director Creativo Argentina
Lorenzo Mancuzo's picture

Sí, lo que pasa es que esto es un TRUUUUUCHOOOOOO!

Lorenzo Mancuzo
Activity Score 2
Director Creativo Asociado Venezuela
Jonhy19's picture

The perspective is odd because there is a terrible mistake in the photo. Look inside the large wheel, how the grass and the bushes dont continue to the left. Someone mess up and they didnt even realize.
The idea its ok, nothing new, but this kind of mistakes are childish

Activity Score 7
Poncharello's picture

Me gusta, no me desvela, pero es mejor q muchas de las cosas que se postean en esta página. Hay algo raro con el recorte del fondo en la rueda delantera. Flojo el director de arte.

Activity Score 16
Copywriter at Ogilvy |


oshe's picture

Todo el aviso, desde la foto, la perspectiva, y el fondo de atrás de la llanta de la adelante tienen errores.

Deja así y mandémoslo ya (4.00 a.m.)


Activity Score 848
Copywriter |

matas2099's picture

Bronze en FIAP. Le hubieran dicho sus comentarios al jurado.

Activity Score 34
Jonhy19's picture

¿Bronze in FIAP?
WTF!!!! That´s terrible

Activity Score 7
espi72's picture

una emascaradita a la ruedita oleeeeeeeeee!!!!

Activity Score 75
Art Director
Guest's picture

Trucho o no trucho esto es una idea poderosa ejecutada a la perfección. No trabajo en JWT pero debemos reconocer lo que se hace bien en México, ardernos para lograr algo mejor.

arturasatryan's picture

Does not convey the message

Activity Score 153
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