Summer Air Condition Campaign, Parking Lot

Campaign
Agency Network: 
Published/Aired: 
May 2009
Ford:  Summer Air Condition Campaign, Parking Lot

Description

Print advertisement created by JWT, Taiwan for Ford, within the category: Automotive.

Caption

Everyone wants to cool down
Ford Summer Air Condition system exam

Advertising Agency: JWT, Taipei, R.O.C, Taiwan
Creative Directors: I-Fei Chang, Oliver Chiu
Art Directors: Ever Chang, Raul Ou
Copywriter: Wu Min-Lung
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Wadih A3's picture

Maybe it should be a hotter day... much more sun.
this work only if it looks like they really need to cool down

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
dreadboy's picture

It looks very hot to me, judging by the very harsh shadows under the cars, which also tell the sun is straight up in the sky. Top that with staying inside that 1 square meter cabin, and there you have it.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

alejulimaty's picture

yeah but the colours are pretty cold, aren´t they?

alejulimaty
Activity Score 840
brother buenos aires
Hibon's picture

Boring... seen better execution with the same idea for Renault.

Hibon
Activity Score 3734

Simple ideas are the best !

hisashi0725's picture

good job

hisashi0725
Activity Score 6
Art Director at JWT TPE
ever1004's picture

nice

ever1004
Activity Score 3
Art Director at taiwan
L. Wiesen's picture

great ad

L. Wiesen
Activity Score 1340
Copywriter
Guest's picture

nice idea but its really feel like normal cold

Guest
faiziart's picture

its feel like spring

faiziart
Activity Score 54
Graphic Designer at Multizone media
dthlb72's picture

pathetic.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
POWER BOY's picture

GOOD GOOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

POWER BOY
Activity Score 40
林美滿's picture

good!

林美滿
Activity Score 6
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