Shoe

Campaign
Agency Network: 
Published/Aired: 
March 2013
Ford:  Shoe

Description

Print advertisement created by Zubi, United States for Ford, within the category: Automotive.

Caption

Your foot gives you a hand
The new Ford Escape with Foot Activated Liftgate

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Ivan Calle
Copywriter: Jorge Jacome
Art Director: Francisco Losada
Photographer: Mauricio Candela
Illustrator: Oscar Alonso
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jackmancer2017's picture

Hm okay, so what does Foot Activated Liftgate do?

jackmancer2017
Activity Score 6950
Copywriter at Editor/Student
kleenex's picture

Well You put your foot under the car that has this technology and it will help open the trunk:

http://www.youtube.com/watch?v=QCcMJcEJsxA

kleenex
Activity Score 57557
Web Designer/Developer
kcd0226's picture

I don't really get that from this ad. I don't necessarily mind the BASIC concept of "your foot gives you hand" (though I feel like that copy is clunky and should just illustrate the idea while the copywriter comes up with a better line), it just doesn't seem to say much. It doesn't spark my interest.

kcd0226
Activity Score 81
Art Director
Orlando Andrade's picture

That´s exactly what I was thinking about.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
Klara K.'s picture

For Ford, this is very weak.

Klara K.
Activity Score 3269
Charles University in Prague
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