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Satellite Tracking Feature

Campaign
Agency Network: 
Published/Aired: 
December 2010
Ford:  Satellite Tracking Feature

Description

Print advertisement created by Bronx, Brazil for Ford, within the category: Automotive.

Caption

New Ford Fusion with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer
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Roger Keynes's picture

It IS a literal 'tracking' idea.
And NO, I don't like it.
The 'I've been everywhere, man' visual twist doesn't help.
GPS means we know exactly where the car is... and not necessarity where it's been.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

suresh90's picture

cool visual thats it :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

dadada's picture

nice photos over all!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

manumartin5's picture

cool visual. But it is all about GPS technology, and has little to do with the car.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
simon.gross's picture

Just a normal, everyday suburb. In the desert. With sand for a road.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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