Satellite Tracking Feature

Agency Network: 
December 2010
Ford:  Satellite Tracking Feature


Print advertisement created by Bronx, Brazil for Ford, within the category: Automotive.


New Ford Fusion with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer
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Roger Keynes's picture

It IS a literal 'tracking' idea.
And NO, I don't like it.
The 'I've been everywhere, man' visual twist doesn't help.
GPS means we know exactly where the car is... and not necessarity where it's been.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

suresh90's picture

cool visual thats it :)

Activity Score 620
Art Director at visualizer |

dadada's picture

nice photos over all!

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

manumartin5's picture

cool visual. But it is all about GPS technology, and has little to do with the car.

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
simon.gross's picture

Just a normal, everyday suburb. In the desert. With sand for a road.

Activity Score 541
Copywriter at Clemenger BBDO
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