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Satellite Tracking Feature

Campaign
Agency Network: 
Published/Aired: 
December 2010
Ford:  Satellite Tracking Feature

Description

Print advertisement created by Bronx, Brazil for Ford, within the category: Automotive.

Caption

New Ford Focus with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer
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Boxey's picture

I don't get it. Is this some bad word play on tracking/tracks?

Boxey
Activity Score 8879
Melaleuca In-House
Roger Keynes's picture

'fraid so, Mr B. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

suresh90's picture

Concept is OK but the product is too small :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

jackblack's picture

*poof*

jackblack
Activity Score 2362
Art Director
dadada's picture

5th dimension! difficult to get the point, i think they want to say that the car was parked there and suddenly it disappear.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

shahidali's picture

I understand its a complete failure. However, I'm getting curious. There must be something that they intended to communicate though this.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

mynscl's picture

ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.

mynscl
Activity Score 32
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