Also From This Campaign 3
Description
Print advertisement created by Bronx, Brazil for Ford, within the category: Automotive.
New Ford Focus with satellite tracking feature.
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer
I don't get it. Is this some bad word play on tracking/tracks?
'fraid so, Mr B. :(
The Jobless Writer
Will Think for Salary
Concept is OK but the product is too small :)
5th dimension! difficult to get the point, i think they want to say that the car was parked there and suddenly it disappear.
Everybody is creative, be yourself.
I understand its a complete failure. However, I'm getting curious. There must be something that they intended to communicate though this.
shahid
ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.
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