OctoGrip

Agency Network: 
Published/Aired: 
March 2011
Ford:  OctoGrip
Ford Print Ad -  OctoGrip

Description

Print advertisement created by Dedicate, Sweden for Ford, within the category: Automotive.

Caption

Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. www.ford.se

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Marc Zacharoff
Copywriter: Torbjörn Wannerfelt
Illustrator: Vemod Studios
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Highest Rated

joelapompe's picture
joelapompe
Activity Score 4014
mtneylon's picture

Should the tentacles some how be incorporated by touching the pavement?

mtneylon
Activity Score 67
Indiana University
chinaski's picture

exactly

chinaski
Activity Score 951
Copywriter
bakamono's picture

Bad

bakamono
Activity Score 992

because therefore it is

JustinCarrasquillo's picture

I got the point... Octopus!

JustinCarrasquillo
Activity Score 553
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

hmaffia's picture

Old ideia of representing some car's adherence with an octopus.

http://adsoftheworld.com/media/print/audi_quattro_banana_squid

hmaffia
Activity Score 728
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

everartz's picture

im sorry to say that this cool looking image as a thumbnail ended up to be this poorly retouched work...

everartz
Activity Score 7571
Art Director |

| everartz |

Glut's picture

bad fantasy

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
AdBuzzer's picture

I'm not sure if the octapus is a proper metaphore here.

AdBuzzer
Activity Score 1146
Marketing Manager |

http://adbuzzer.wordpress.com

kleenex's picture

Good photoshop job.

kleenex
Activity Score 57557
Web Designer/Developer
HellFish's picture

Good execution, but again octopus in the road!!

HellFish
Activity Score 185
Copywriter
mmackinven's picture

DO some research before you execute ideas...

http://adsoftheworld.com/media/print/toyo_octopus

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

Davai's picture

Com'on ! This is so done !

Davai
Activity Score 610
Copywriter
joelapompe's picture
joelapompe
Activity Score 4011
Leo Turk's picture

I don't understand this. I am all for new, unique, fresh idea concept but if it shouldn't put a limit by monopolizing an idea just because a similar metaphor has been used previously. What I am trying to say is that just because Michelin used an octopus in January 2002, does this mean no agency can ever use octopus again in tire advertising?

Leo Turk
Activity Score 34
Hurriyet
Davai's picture

They can but they don't send it to this kind of website, where an agency normally try to proove its creativity

Davai
Activity Score 610
Copywriter
k.app.ad's picture

,.,.maid as m'ad :

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

dadada's picture

Do Ford manufacture his own tires??

dadada
Activity Score 1708
Art Director |

Everybody is creative, be yourself.

carolynjane's picture

wrong idea for the wrong product. feels too familiar too.

carolynjane
Activity Score 18
Art Director
QuentinFachon's picture

Good job. Poor idea

QuentinFachon
Activity Score 23
Copywriter
rakel's picture

bad

rakel
Activity Score 244
Photographer at Escuela de Creativos Publicitarios de la Argentina
TommyO's picture
TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

pinkads's picture

@ tommy O.. the ad u showcased works much better

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

mickbevan07@gmail's picture

tell me if i am wrong but that tyre isn't from ford its from pirelli.

mickbevan07@gmail
Activity Score 2
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