Letterbox

Campaign
Agency Network: 
Published/Aired: 
August 2007
Ford:  Letterbox

Description

Print advertisement created by JWT, Australia for Ford, within the category: Automotive.

Caption

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
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Highest Rated

nice gaijin's picture

I can't be bothered to check my mirrors! I wonder if there's been some kind of independant study about the effectiveness of reverse cameras reducing accidents. As an ad for a product with gadget appeal but questionable real value, it's alright.

nice gaijin
Activity Score 815
fractalrene's picture

Well, now I know I wasn't the only one. This is the best one, kind of humorous, I think you should take it in this direction and create another one instead of the kid on the tricycle. Nice idea.

fractalrene
Activity Score 1504
Copywriter
nice gaijin's picture

I can't be bothered to check my mirrors! I wonder if there's been some kind of independant study about the effectiveness of reverse cameras reducing accidents. As an ad for a product with gadget appeal but questionable real value, it's alright.

nice gaijin
Activity Score 815
Margaret Gay's picture

i agree...the kid on the tricycle was sorta creepy...

Margaret Gay
Activity Score 144
Marketing Officer
kurtberengeiger's picture

It's unfortunate that this exceptionally nice work is for such a relatively unimportant feature.

kurtberengeiger
Activity Score 7353
Copywriter
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