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Kitten

Campaign
Agency Network: 
Published/Aired: 
March 2008
Ford:  Kitten

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

Ford Expedition with rearview camera.

Advertising Agency: JWT Mexico
Creative Directors: Manuel Techera
Art Directors: Manuel Techera
Copywriters: Ignacio Zuccarino
Photographer: Yann Le Pape
Production house: Breathe
Producer: Lourdes Milano
Account Director: Ademir Márquez
Agency producers: Gilberto Amezquita, Mayra Brito
Client responsible: Juan Antonio Garcia
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Highest Rated

liveinaday's picture

I think they mean, we alway miss small things when we drive backward so this'll help.

liveinaday
Activity Score 61
Bangkok University
mrtalented's picture

rearview camera for miniature car?

mrtalented
Activity Score 2171
Creative Director
liveinaday's picture

I think they mean, we alway miss small things when we drive backward so this'll help.

liveinaday
Activity Score 61
Bangkok University
jazarah's picture

ah ok, good review liveinaday

jazarah
Activity Score 1262
capywriter's picture

"No matter how small... you just can't miss it..."

capywriter
Activity Score 5513
Copywriter at Freelance
kurtberengeiger's picture

This is a nice idea, but the problem that many people have already mentioned [it could easily be interpreted as an advert for a small car and not a car with a rear-view camera] detracts from its effectiveness... Sad but true.

kurtberengeiger
Activity Score 7330
Copywriter
Zeus's picture

i like it!!!

Zeus
Activity Score 906
somewhere
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