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Hinges Campaign, Sofa

Campaign
Agency Network: 
Published/Aired: 
June 2011
Ford:  Hinges Campaign, Sofa

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

Transit 2011. Everything Fits

Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio
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CuriousPencil's picture

Nice idea. So, if my elephant doesn't fit, can I claim under the Trades Description Act?

CuriousPencil
Activity Score 4225
Copywriter
Yarp's picture

Yeah, okay, but wait...if you have to put hindges and fold that couch a certain way, then it actually doesnt fit...you have to make it fit...right? Maybe I got too far.

Yarp
Activity Score 385
Copywriter at Freelance
Bob.C's picture

Maybe graphically showing them folding in some less subtle way would have been clearer

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

morse's picture

I think it's perfect.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

NOTHING SPECIAL...

pierrelastname
Activity Score 2869
Copywriter
MidasTouch's picture

Mh...

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Glut's picture

nothing new or spectacular.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Manoma's picture

Good ;-)
Not the most original, but good...

Manoma
Activity Score 1108
Copywriter
ace85le's picture

nah.... dont think this helps sales

ace85le
Activity Score 3935
Marketing Manager |

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