Advertisement

Hinges Campaign, Piano

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by JWT, Mexico for Ford, within the category: Automotive.

Caption

Transit 2011. Everything Fits

Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio
Log in or register to post comments
thedesignaddict's picture

Way too subtle. Maybe you should have showed the piano actually neatly folded up.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Sicilia's picture

I agree with thedesignaddict, it's too basic, looks like the first idea in the list...

Sicilia
Activity Score 10
Graphic Designer at Universidad Dr. José Matías Delgado
Bob.C's picture

I gotta agree, a folding piano just does seem to be say large capacity to me especially when it's not obvious that it is a folding piano. The cliche of a all the equipment for a performance including a piano, other instruments, music stands, stools (and some clever object) and the open back of the van would have worked better.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

leorazera's picture
leorazera
Activity Score 3
Copywriter at 9ine Sports & Entertainment.
Advertisement