Fire hydrant

Agency Network: 
August 2007
Ford:  Fire hydrant


Print advertisement created by JWT, Australia for Ford, within the category: Automotive.


You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
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john doe's picture

nice campaign.

john doe
Activity Score 1571
Art Director
sumsum's picture

oh yeah - i've learned from one of those f***** invisible hydrants but the insurance company didn't believe me!:)

Activity Score 613
Leeds United's picture

Simple. Nice. Powerful.

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
miko1aj's picture

maybe i don't get it well, but on the picture i see visible yet invisible hydrant. It really confusing, because in that case as a viewer i don't know if i'm suppose to see it or not.

Activity Score 3082
sumsum's picture

maybe you can consider the objects and the kid camouflaged in the "traffic-jungle"

Activity Score 613
Hermoso's picture

I don't get it. help me to understand it please!

nice art direction anyway.

Activity Score 64
Copywriter at Copywriter
john doe's picture

without that built-in reverse camera
things behind your car are not quite visibly.

john doe
Activity Score 1571
Art Director
ChuckNorris's picture

I love it!

And for the guys that don't understand:

When you back up with your car, you often can't see what's behind. (Such as a Kid, a hydrant, a mailbox, etc)

I think it's pretty straight-forward.

They show the things camouflaged, cause they couldn't just make them invisible, otherwise no one would understand anything.

Activity Score 834
Creative Director
T-bone's picture
Activity Score 48
Critical Mass
MoedMoet's picture

Nice campaign? Give me a break. So the SUV has a camera in the back, so what! This must be one of the worst ways of selling a car, ever. I have to admit, it's nicely executed but this is a weak concept.

Activity Score 5
john doe's picture

maybe it's just as it is. maybe ford wanted to promote this particular feature. and accepting that - some people might think it's a good concept and a nice campaign.

john doe
Activity Score 1571
Art Director
sold's picture

the concept and visual idea is good, but somehow (for me) the line is not clear enough to make people get the point fast and easy.

here on this web-site, people usually WANT to get the point, so, if ONE here did not get, maybe something is wrong and the real audience will not get...

Activity Score 3379
jumpp21's picture


what parallel parker backs directly into a hydrant?

Activity Score 26
leo burnett |


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