Description
Print advertisement created by JWT, Brazil for Ford, within the category: Automotive.
Copywriters: Guilherme Nesti, Leandro Pinheiro
Art Directors: Silvio Medeiros, Diego Lauton
Illustrator: Silvio Medeiros
It's ok. We celebrate good ads, not real ads. We even have student campaigns here.
This is a good debate - I have to disagree with you, Ivan. It's an uneven playing field: It takes significantly less hard work and ingenuity to make a "good ad" when you don't have to deal with a real brief, real client, real legal limitations, etc. So I've always thought that "real ads" deserve far more celebration.
Student campaigns are another issue as they don't pretend to be real work.
And I disagree with you on this HappyHour. Many times ads become better because of those constraints. At the end of the day, we don't always know what's real and what's not, so it can be difficult to separate the two. But I come here for inspiration, so real or fake, bring it. We're judging ideas here--not Cannes.
Day after day i feel the repetition with ideas
I love that insights, most of all cause it's true.
could anyone show me the exit
life is a playground
I don't get this, but art direction's good.
---------
"Nihil sub sole novum"
Escape? the car is pulling the rope? Is setting a trap? Not clear.
It is clear. No one is setting a trap, staying home watching TV is a trap. The car is the escape.
Too complicated.
If it needs an explanation, then it doesn`t work.
Latest Collections
