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Don't be the minivan guy, 3

Campaign
Agency Network: 
Published/Aired: 
August 2012
Ford:  Don't be the minivan guy, 3

Description

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Print advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
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sync's picture

Hilarious!

sync
Activity Score 108
Feysless's picture

wow! i like this classic

Feysless
Activity Score 2622
Art Director |

groovy baby!

Saikia's picture

absolutely brilliant, I loved it...

Saikia
Activity Score 51
Creative Director at Free Flying |

www.brandstorify.com

oren8234's picture

Brave, very brave
I love them all

oren8234
Activity Score 40
Rt's picture

Smart. right on the money. keep it up!

Rt
Activity Score 54
Art Director
brookjohnston's picture

Wait, you guys are joking right?

Because...it's a mini van. And calling it "sporty" only amplifies the lameness. That's like buying "sporty" dentures.

brookjohnston
Activity Score 296
St. Lawrence College
dean viii's picture

It's all relative. please. they're not expecting hip cool people like yourself to get one.

dean viii
Activity Score 1686
Creative Director
Spanky's picture

Something tells me the first five comments were all from the "creative" team.

Spanky
Activity Score 4897
Other
vote4pedro's picture

Bad strategy. Bad execution. Other than that, it's great.

vote4pedro
Activity Score 4601
Copywriter
TrêsMídias's picture

Awful!!!

TrêsMídias
Activity Score 1468
Tom Megginson's picture

One concept, three redundant executions. Why do agencies keep wasting time and client money like this?

(Rhetorical question — the answer is extra billing and "campaign" award entry categories)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
damd's picture

Nice work, old insight

damd
Activity Score 159
Planner at WI
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