Agency Network: 
August 2019
Ford: Confusion
Ford: Confusion
Ford Print Ad - Confusion
Ford Print Ad - Confusion


We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.

Print advertisement created by LCT, Brazil for Ford, within the category: Automotive.

Advertising Agency: LCT, Curitiba, Brazil
Copywriter: Junior Cardoso
Art Director: Ricardo Tramontini
Creative Director: Ricardo Tramontini
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