Agency Network: 
December 2011
Ford:  Chile


The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Print advertisement created by Ogilvy, Germany for Ford, within the category: Automotive.


The explorer. With Terrain Management System.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok
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Lawson Hembree's picture

Not really working for me.

Lawson Hembree
Activity Score 444
andylefty's picture

Not bad idea. Executions don't seem to work.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
mitali prasad's picture

not bad......but is it possible?

mitali prasad
Activity Score 458
General Manager
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