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Camouflage

Agency Network: 
Published/Aired: 
February 2020
Ford: Camouflage
Ford: Camouflage
Ford Print Ad - Camouflage
Ford Print Ad - Camouflage

Description

The Pre-Collision Assist feature uses camera technology to detect a potential collision with pedestrian directly in front of yours during day or nighttime driving. If a potential collision is detected, an alert sound is emitted and a warning message displays in the message center. If your response is not sufficient, Automatic Emergency Braking (AEB) will precharge and increase brake-assist sensitivity to provide full responsiveness when you do brake. If you don’t take corrective action and a collision is imminent, brakes can apply automatically.

Print advertisement created by LCT, Brazil for Ford, within the category: Automotive.

Caption

When you see it, it's not too late.

Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Art Director: André Luiz Graciano
Copywriter: Junior Cardoso
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