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Burn

Campaign
Agency Network: 
Published/Aired: 
February 2008
Ford:  Burn

Description

Print advertisement created by FP7, United Arab Emirates for Ford, within the category: Automotive.

Caption

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
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Carlos Garcia's picture

I like it. I can relate to the story. My car is just like that. ahah. Ooh...:(

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

fs's picture

I love the art direction.

fs
Activity Score 40
Creative Director
khalsain's picture

SUPERB!!!!The copy is hilarious....great work!

khalsain
Activity Score 264
ad agency
everartz's picture

cool.. but im not in favor of the art!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

I agree with everartz a bit, there's something odd about the art. But the copy is really good! Therefor I like the campaign.

LeeHarvey
Activity Score 3045
Creative Director
ibeg2differ's picture

On the contrary, I love the art direction. It's really cool.

ibeg2differ
Activity Score 420
whitespace's picture

haven't seen writing of this quality for a while now.

whitespace
Activity Score 1953
Creative Director
Diego Jarrin's picture

me encanta la direccion de arte!

Diego Jarrin
Activity Score 57
Creative Director
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