Boy

Campaign
Agency Network: 
Published/Aired: 
August 2007
Ford:  Boy

Description

Print advertisement created by JWT, Australia for Ford, within the category: Automotive.

Caption

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
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sonucoues2002's picture

the moment i saw this ad thought this boy is killed by ford and feeling happy to be a ghost

sonucoues2002
Activity Score 804
visualizer
Wordnerd's picture

haha! dude, you need help ;)

Wordnerd
Activity Score 6690
Copywriter
maddybutcher's picture

gets the line home although in this case very sinister. Maybe a dog would have been better.

maddybutcher
Activity Score 2
Cogent Elliot |

Maddy Butcher

Copywriter
UK

amitkool's picture

can't get its . anybody help me

amitkool
Activity Score 2
saatchi
jazarah's picture

cause u don't see stuff at the back while you are trying to part, they made it to look like ghosts, and even so, you will be able to see it through this camera, it's a not bad idea.

jazarah
Activity Score 1262
dansheppy52's picture

Smart thought. Cool execution. I agree that using the child is a bit sinister, but maybe it's more impactful.

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Luis Maram's picture

Good idea. Bad...bad execution.
It reminds me a Salvation Army Campaign with much better results:
http://blog.luismaram.com/2006/11/15/invisible-campana-para-el-ejercit...

Creativity is an inner monster.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

fauxjebus's picture

Me too.

fauxjebus
Activity Score 501
Art Director at Trigger
Dick Huges's picture

OMG!!!! Detect ghost camera!

Dick Huges
Activity Score 937
Copywriter
Crisp One's picture

Who the hell says USP?

Crisp One
Activity Score 2005
Other at New York
rebelscum's picture

~Who the hell says USP?~

I love that a guy named "Le Douche" takes it upon himself to point out other peoples' foibles :P

regardless

Remember the FedEx spot in which everyone goes into hiding when the boss comes out ranting about "who sent this package"? This ad might be a little more effective if the subjects blended with the background because their clothes, etc were similar, rather than ghosted in.

My 2¢ :)

rebelscum
Activity Score 2104
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Crisp One's picture

boo waa.....just a question....this is the wrong industry to be sensitive in.

Crisp One
Activity Score 2005
Other at New York
funky_frogii's picture

i think i have seen them long back...........i loved them

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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